{"id":16255,"date":"2025-11-03T11:32:34","date_gmt":"2025-11-03T11:32:34","guid":{"rendered":"https:\/\/www.deag.de\/?p=16255"},"modified":"2026-02-25T19:07:22","modified_gmt":"2026-02-25T19:07:22","slug":"deag-sells-grandezza-entertainment-gmbh-to-prof-peter-schwenkow","status":"publish","type":"post","link":"https:\/\/www.deag.de\/en\/deag-sells-grandezza-entertainment-gmbh-to-prof-peter-schwenkow\/","title":{"rendered":"DEAG sells Grandezza Entertainment GmbH to Prof. Peter Schwenkow"},"content":{"rendered":"

DEAG Deutsche Entertainment AG has sold Grandezza Entertainment GmbH and its subsidiary Viel Vergnu\u0308gen GmbH to ELC Entertainment Leisure Consultants GmbH, part of the corporate group of Prof. Peter Schwenkow.<\/p>\n

Following the handover of DEAG\u2019s management by its founder and long-standing CEO, Prof. Peter Schwenkow, to the current CEO, Detlef Kornett, in 2024, Schwenkow continued to serve as an advisor to DEAG. After completing this advisory role, Prof. Peter Schwenkow has now acquired Grandezza Entertainment GmbH from DEAG. Under the new ownership structure, selective cooperation between the companies remains envisaged for the future.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span>

\u00a9 Hassan Mahramzadeh<\/p><\/div><\/div><\/div><\/div><\/div>

Grandezza currently produces and promotes the event formats \u201cWeihnachtscircus Regensburg\u201d, \u201cWeihnachtscircus Hannover\u201d, the \u201cKieler Weihnachtsdorf\u201d, \u201cUrbanatix\u201d in Bochum, as well as an initial trial run of \u201cRemassuri\u201d in Vienna, co-developed by Andr\u00e9 Heller. Two additional productions are in preparation. In the coming weeks, Thomas Schu\u0308tte, founding partner and long-standing managing director of Grandezza, will once again acquire shares in the company and return as Managing Partner. The new management of Grandezza Entertainment GmbH aims to continue the company\u2019s development into a leading producer and promoter in the family entertainment sector within the German-speaking market, through both organic growth and targeted acquisitions.<\/p>\n

With the sale of Grandezza, DEAG is continuing its transformation strategy. This step strengthens the company\u2019s focus on ticketing activities, international music and live entertainment formats across all genres with European growth potential, as well as the ongoing consolidation and streamlining of its corporate structure. Over the course of 2025, DEAG plans to further advance this strategic realignment in a focused manner.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Detlef Kornett<\/strong><\/p>\n<\/div>

Group CEO of DEAG Deutsche Entertainment AG<\/p>\n<\/div>

\u201cThe sale of Grandezza marks another important step in the consistent implementation of our long-term growth strategy and the sustainable advancement of DEAG\u2019s strategic development. We would like to thank all employees of Grandezza for their dedicated and successful collaboration over the past years. We wish Prof. Peter Schwenkow continued success and all the best for his future entrepreneurial ventures.\u201d<\/p>\n<\/div><\/div><\/div>

Prof. Peter Schwenkow<\/strong><\/p>\n<\/div>

\u201cI am delighted that Thomas Schu\u0308tte \u2013 a long-standing friend since the mid-1980s \u2013 is returning to Grandezza Entertainment, the company he co-founded, and that together we will build on the successes of our major past productions. These include Andr\u00e9 Heller\u2019s \u201cChinese National Circus\u201d, the revue of wonders \u201cZauberZauber\u201d, and the \u201cMusikfeste auf dem Lande\u201d as part of the Schleswig-Holstein Musikfestival. As founder and long-term CEO, I will always remain closely connected to DEAG. The foundation of the success over the years has always been the development of proprietary brands and productions, for which we hold all rights. We will now continue to pursue this approach with renewed focus at Grandezza Entertainment.\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/i><\/i><\/span>About Grandezza<\/span><\/a><\/h4><\/div>
\n

Grandezza Entertainment GmbH was founded in 2011 as a joint venture between DEAG and Essen-based producer Thomas Schu\u0308tte. Since then, Grandezza\u2019s main
\nfocus has been the conception and realisation of events in the field of family entertainment, primarily featuring acrobatic performances. Among its successes are the touring production \u201cCircus FlicFlac Exxtrem\u201d, the two-year Germany tour of \u201cRoncalli\u2019s SALTO VITALE\u201d, the \u201cH\u00d6HNER Rock and Roll Circus\u201d, the Christmas circuses in Hanover and Regensburg, as well as the Christmas market in front of the Kiel Town Hall. Based in Berlin and Essen, the company has an experienced team of creative, administrative, and technical production staff, and maintains an international network of artists, agents, and show producers.<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>About DEAG<\/span><\/a><\/h4><\/div>
\n

DEAG Deutsche Entertainment AG (“DEAG”), founded in Berlin in 1978, is a leading provider of Live Entertainment, Ticketing, and Entertainment Services in Europe. With group companies at 25 locations, DEAG is present in its core markets of Germany, the United Kingdom, Ireland, Switzerland, Denmark, Spain, and Italy. As a Live Entertainment service provider with an integrated business model and a strong international partner network, DEAG has extensive expertise in the conception, organisation, promotion, and production of live events of all genres and sizes. The Live Entertainment segment includes the core business areas of Music \u2013 covering Rock\/Pop, including Urban and Electronic Dance Music, Classics & Jazz \u2013 and Non-Music, such as Spoken Word & Literary Events and Family Entertainment. Every year, DEAG organises over 6,000 live events and sells more than 10 million tickets, a steadily growing share of which are sold via the DEAG Group’s ticketing platforms: myticket.de, myticket.at, myticket.co.uk, gigantic.com and tickets.ie. Live Entertainment for all generations and target groups, the development of international markets, and the strengthening of the ticketing area are central building blocks of DEAG\u2019s ongoing development.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":16260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[135,36],"tags":[],"class_list":["post-16255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-teaser-homepage-en"],"yoast_head":"\nDEAG sells Grandezza Entertainment GmbH to Prof. Peter Schwenkow - DEAG Entertainment<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deag.de\/en\/deag-sells-grandezza-entertainment-gmbh-to-prof-peter-schwenkow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DEAG sells Grandezza Entertainment GmbH to Prof. Peter Schwenkow - 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