Festivals & Open Air
DEAG is committed to creating the greatest possible success for artists and their business relationships, while enhancing the live event experience for fans. Our approach is quality in everything we do, as well as a long-term commitment to our partners. DEAG’s core business is the production, marketing and sales of live concerts, shows and entertainment spectacles. We approach each event individually and create additional value through our specialized and experienced European network. Over 40 years of successful promotion have created stability, synergies, professional structures and in-depth knowledge of national and international markets, which are used to the benefit of the artists.
The figures speak for themselves: around 30 years of experience in the field of (electronic) music mega-events and, since its foundation in 1993, the successful staging of around 250 events with more than 3,700,000 visitors.
No other organiser knows the market and the German electronic music scene better. I-Motion knows exactly how to put on high-quality events with unique concepts – and how to remain successful for decades.
The portfolio of the agency, which employs around 40 people, includes ‘NATURE ONE’ (Germany’s most traditional electronic music festival), ‘MAYDAY’ (the ‘mother of all raves’), ‘Ruhr-in-Love’ (the ‘electronic family festival’), “SYNDICATE” (the ‘hardest night of the year’) and the Christmas Garden Koblenz.
I-Motion plans and manages everything itself, from event conception, production and catering to marketing and social media, artist booking, artist management and everything in between. The I-Motion team also acts as a service provider for large external events, including security planning, event management, traffic planning, security management, etc.
Waldbühne
An open-air stage for all. A rock spectacle of the highest class attracted thousands of “Onkelz” fans to a mega open-air event on the famous forest stage of the capital. Rock anthems like Könige für einen Tag, Ich bin in dir and Terpentin echoed through the unique location. Waldbühne Berlin offers a breathtaking open-air setting for more than 22,000 music fans of all genres. Among others, classical legends such as Anna Netrebko and Yusif Eyvazov have performed here in a magical atmosphere under a starry sky.
Königsplatz
Konigsplatz Munich attracts not only world-famous rock bands such as Iron Maiden and Aerosmith but also big names from classical music. Together with the Royal Philharmonic Orchestra conducted by David Newman, Anne-Sophie Mutter invited her fans on a journey “Across the Stars” in September 2019. The open-air event with film music by John Williams attracted film lovers to Munich’s beautiful Königsplatz with titles from Star Wars, Harry Potter and Dracula.
Olympiastadium
The Olympic Stadium is the first address for national and international rock and pop artists in Munich. As part of his stadium tour in 2019, Andreas Gaballer attracted around 70,000 visitors to the Olympic Stadium for a spectacular mega open-air event.
Sion sous les Étoiles – The Festival Beneath the Stars
Since 2014, the Sion sous les Étoiles festival has been delighting tens of thousands of music lovers each year on the Plaine de Tourbillon in Sion. With over 400,000 festivalgoers in ten years and 59,000 fans in five days during its latest edition, it has become one of the leading music festivals in French-speaking Switzerland.
The event offers a unique platform that brings together international stars, icons of French music, and emerging talents – all within a family-friendly setting that connects generations.
AIRBEAT ONE Festival is an electronic music festival that takes place every year on the 2nd weekend in July at the airfield Neustadt-Glewe in Mecklenburg-Vorpommern. Since the first event in 2002, it has become one of the biggest electronic festivals in Europe with one of the largest festival stages in the world. The elaborately designed main stage is the highlight of the festival. Each day, more than 65,000 visitors party to the music of international high-class DJs and travel thematically to a different country each year. On the 4 festival days the musical repertoire on the 5 floors ranges from EDM, Techno, Hardstyle to Trance, Psy-Trance and House. There are also camping areas for overnight stays, light and laser shows, fireworks and plenty of opportunities for entertainment.
The Indian Spirit Festival is Germany’s biggest psytrance festival. More than 20,000 visitors travel to Eldena in Mecklenburg-Vorpommern every year at the end of August to experience the best artists of the Psytrance and Goa scene on 4 floors. The festival, which is inspired by the spirit of the first parties on the beaches of the Indian state of Goa, has been taking place since 1999. The open air festival with market character stretches over 5 days and offers countless artists, jugglers and fire artists as well as participation in workshops and relaxation opportunities.
The Kessel Festival is the Everyman’s Festival of the city of Stuttgart. Away from Stuttgart’s high culture, the organizers and partners of the Kessel Festival once again create a 170,000 m² action platform for the city of Stuttgart and the region.
The fusion of music, sport, culture, and sustainability creates a unique setting on the Cannstatter Wasen for visitors of all ages. The event features international top stars of the music scene on the main stage, young musicians on the newcomer stage, as well as sports and fun sports areas for watching and participating. Additionally, there is an interactive children’s and family program, the “Übermorgen Markt” (Tomorrow Market) focused on sustainability, and contemporary culinary catering.
The Kessel Festival is the absolute summer highlight in Stuttgart for young and old. It is the innovative, annually recurring, central meeting point with a strong connection to the region. In July 2025, the Kessel Festival celebrated its fifth edition with 50,000 visitors.
Since 2008, the festival has traditionally opened the open-air festival season in Germany year after year. With large campsites and three days of high-class program at the Goitzschesee in Bitterfeld near Leipzig, the Sputnik Spring Break Festival has become a permanent institution for thousands of young people. Almost 30,000 tickets are sold every year to visitors from eastern Germany, but increasingly also to the western states, making the “SSB” one of the larger festivals of its kind in Germany and one of the most successful in eastern Germany.
Looking at the musical styles, the festival serves everything from the now merging genres of pop, hip-hop and electronic music and can look back on many renowned German and international artists in its lineup history.
The renowned concert festival has been a firmly established highlight of Berlin’s cultural calendar for over 30 years, bringing stars from the international music world to one of the most beautiful open-air stage settings in the world. Against a unique historical backdrop, guests enjoy five days of highlights from the genres of classical music, jazz, and pop hits under a sparkling starry sky.
This year’s Barcelona Rock Fest once again offers a powerful, diverse, and top-class lineup. It brings together metal legends, established rock greats, and up-and-coming talents from both the international and Spanish scenes. This upcoming edition promises more unforgettable moments for all rock and metal fans.
The ROCKHARZ festival, founded in Osterode in 1993, has taken place at the Ballenstedt-Harz airfield since 2009. Since then, it has developed into one of Germany’s largest rock and metal festivals, attracting over 25,000 visitors.
The festival is characterized by its family atmosphere and offers its guests a break from everyday life with approximately 60 bands performing on two equally-sized stages.
In addition to its musical significance, ROCKHARZ regularly draws attention through its social and community engagement. With its comprehensive inclusion project “Culture for All” (“Kultur für Alle”), it repeatedly sets standards in the events industry. Furthermore, the “Luck in Cans” (“Glück in Dosen”) collection and donation campaign, which has been held on the festival grounds since 2013, distributes growing amounts each year to various regional projects supporting children and youth.
